Exploring NuLu: The Woman-Owned Wallet Tour
NuLu, short for New Louisville, is a thriving district bursting with creativity, innovation, and entrepreneurship. While it's known for its vibrant energy, boutique shopping, and stellar dining scene, what sets it apart is its impressive number of woman-owned businesses. Over 40 businesses in the area are led by female founders, shaping the cultural and economic landscape of Louisville. The Woman-Owned Wallet Tour of NuLu is your guide to experiencing the best of these incredible businesses, ensuring your dollars go directly into the wallets of women who are making a difference.
Shop & Stroll: Woman-Owned Boutiques and Stores
For those who love to shop, NuLu offers a diverse range of woman-owned boutiques that showcase everything from curated vintage finds to artisan goods.
Shop & Stroll is your passport to discovering some of NuLu’s most inspiring woman-owned shops. Start your experience at Woman-Owned Wallet, where you can pick up your Woman-Owned Wallet Tour map and get inspired to explore. From stylish finds at Six Sisters Boutique and Jones & Daughters to European inspired gifts at Le Lieu, there’s something for every taste. Discover one-of-a-kind vintage treasures at Sugar Town Vintage, or treat yourself to eco-friendly essentials at Peace of The Earth. Don’t miss Hazel & Hunt for thoughtfully curated goods, and stop by Bloomed Roots where you can build your own bouquet using locally grown blooms.
Whether you’re hunting for a statement piece, a sustainable gift, or a fresh floral arrangement, these shops (and more!) invite you to wander, explore, & support women-owned businesses along the way
Savor & Sip: Woman-Owned Restaurants and Cafés
NuLu’s food scene is as rich as its entrepreneurial spirit, with many must-visit, woman-owned eateries and cafés. Enjoy coffee and breakfast at local favorites like Please & Thank You, Goldie’s, and Biscuit Belly, or dive into delicious meals at Mayan Café, Grind Burger Kitchen, and Cherry Pickin. Craving something sweet? Swing by Muth’s Candy, Louisville Cream, or Big Nita’s Cheesecakes for a decadent dessert. When you’re ready for a drink or a bite, check out Bar Nada Nada, Cultured Cheese Shop, or Tartan House for good vibes and even better sips. However you choose to indulge, these woman-owned gems serve up flavors worth celebrating.
Stay in Style: Woman-Owned Accommodations
For a truly unique experience, book a stay at one of NuLu’s woman-owned boutique accommodations. Whether you're visiting from out of town or planning a staycation, Stellar Suites, STAY I, STAY II, and The Holy Goat provide stylish and welcoming spaces to relax after a day of exploring. Each location offers a distinct charm, making your visit to NuLu even more memorable.
Engage & Experience: Woman-Owned Creative & Wellness Spaces
Beyond shopping and dining, NuLu is home to immersive experiences led by creative and wellness-driven women. Treat yourself to self-care at Dollface Brows + Beauty, find your entrepreneurial spark at Story Louisville, or dive into hands-on creativity at The Craftery, Maddox & Rose, and Bluebird Ink. Looking for something active? Check out Suspend Louisville for aerial arts, get pampered at Trim NULU, or explore public art at Wildflower Mural and Garner Narrative. Whether you're seeking relaxation, inspiration, or adventure, these businesses offer one-of-a-kind experiences.
Why This Tour Matters
Women reinvest 90% of their income back into their communities, meaning that when you support woman-owned businesses, you’re directly fueling economic growth, innovation, and opportunity in Louisville. The WOW Tour of NuLu is more than a shopping or dining experience—it’s a chance to make a meaningful impact while discovering some of the best businesses in the city.
We have created a walking tour of all of the woman-owned businesses in the NuLu neighborhood so that you can visit + support our amazing, local female founders.