vya

Vya, a boutique founded by Jaclyn Journey in October 2023, was born out of a vision to create a space where beauty is more than just what you see—it’s a feeling. Located in Butchertown, right on the edge of NuLu, Vya offers a carefully curated selection of care products, clothing, and home items designed to bring joy and connection to both the giver and the recipient. The shop is a testament to Jaclyn's passion for design and her commitment to creating an authentic and inviting space.

CURATED WITH INTENTION

Vya’s mission is to show people that beauty is a feeling, experienced through thoughtful and intentional retail. With a team of five women, Jaclyn ensures that every product in the store is selected with care, and each item has a story to tell. This intentionality is what sets Vya apart; it's not just about selling products, but about creating meaningful connections with customers through the stories behind each piece. Vya's approach to retail goes beyond aesthetics, focusing on how each item can enhance moments, create memories, and bring joy to everyday life.

A DYNAMIC SPACE FOR COMMUNITY

Vya is more than just a boutique; it's a dynamic space that evolves based on the needs and interests of its community. Jaclyn’s passion for discovery keeps the shop's layout and inventory fresh, constantly introducing new and unique items that are not commonly found in Louisville. Vya’s flexibility is its strength—whether it’s hosting new classes, expanding product lines, or collaborating with local creators, the boutique is designed to grow and adapt with its customers. Jaclyn’s connection to the community is further strengthened through her neighboring Airbnb, where guests often visit Vya, adding to the sense of belonging and shared stories. With its intentional selection of products and an ever-evolving atmosphere, Vya invites everyone to explore beauty in a way that feels personal and meaningful.