Exploring NuLu: The Woman-Owned Wallet Tour
NuLu, short for New Louisville, is a thriving district bursting with creativity, innovation, and entrepreneurship. While it's known for its vibrant energy, boutique shopping, and stellar dining scene, what sets it apart is its impressive number of woman-owned businesses. Over 40 businesses in the area are led by female founders, shaping the cultural and economic landscape of Louisville. The Woman-Owned Wallet Tour of NuLu is your guide to experiencing the best of these incredible businesses, ensuring your dollars go directly into the wallets of women who are making a difference.
Shop & Stroll: Woman-Owned Boutiques and Stores
For those who love to shop, NuLu offers a diverse range of woman-owned boutiques that showcase everything from curated vintage finds to artisan goods. Start at Woman-Owned Wallet, a hub for feminist gifts and conscious consumerism and pick up the woman-owned wallet tour: nulu map.
Then, browse the beautiful selections at Peace of the Earth, Le Lieu, Sugar Town Vintage, Six Sisters Boutique, Jones & Daughters, Mahonia, Goldie’s, Pappy & Co., Hazel & Hunt, Formé Millinery, Hard Times Collective, Adorn Bridal Shop, Paxton’s, Revelry Boutique + Gallery, and Bloomed Roots. Whether you're hunting for a unique accessory, handcrafted home goods, or sustainable fashion, these shops have something special for everyone.
Savor & Sip: Woman-Owned Restaurants and Cafés
NuLu’s food scene is as rich as its entrepreneurial spirit, with many must-visit, woman-owned eateries and cafés. Grab a coffee or a famous cookie at Please & Thank You, then enjoy an unforgettable meal at Mayan Cafe, Louisville Cream, Bar Nada Nada, or Grind Burger Kitchen. Craving something sweet? Stop by Cherry Pickin', Biscuit Belly, Big Nita’s Cheesecakes, Cultured Cheese Shop, Naïve, or Muth's Candies for treats made with passion and purpose. From cozy cafés to farm-to-table dining, these spots bring flavor and community together.
Stay in Style: Woman-Owned Accommodations
For a truly unique experience, book a stay at one of NuLu’s woman-owned boutique accommodations. Whether you're visiting from out of town or planning a staycation, Stellar Suites, STAY I, STAY II, and The Holy Goat provide stylish and welcoming spaces to relax after a day of exploring. Each location offers a distinct charm, making your visit to NuLu even more memorable.
Engage & Experience: Woman-Owned Creative & Wellness Spaces
Beyond shopping and dining, NuLu is home to immersive experiences led by creative and wellness-driven women. Treat yourself to self-care at Dollface Brows + Beauty, find your entrepreneurial spark at Story Louisville, or dive into hands-on creativity at The Craftery, Maddox & Rose, and Bluebird Ink. Looking for something active? Check out Suspend Louisville for aerial arts, get pampered at Trim NULU, or explore public art at Wildflower Mural and Garner Narrative. Whether you're seeking relaxation, inspiration, or adventure, these businesses offer one-of-a-kind experiences.
Why This Tour Matters
Women reinvest 90% of their income back into their communities, meaning that when you support woman-owned businesses, you’re directly fueling economic growth, innovation, and opportunity in Louisville. The WOW Tour of NuLu is more than a shopping or dining experience—it’s a chance to make a meaningful impact while discovering some of the best businesses in the city.
We have created a walking tour of all of the woman-owned businesses in the NuLu neighborhood so that you can visit + support our amazing, local female founders.