woman-owned over everything

Our mission is to empower women through sassy, bold, and fearlessly feminist goods created & curated by other woman-owned brands. When you shop with WOW, your investment goes directly into the wallet of another woman. How freakin' cool is that? We believe in women supporting women. Forever and always.

as seen in

supporting women of all backgrounds

brands of color

From candles to jewelry to period care, you'll find a variety of gifts + goods from women of color at WOW.

woman-owned brands


sasscat creative

brittany paige

putting money into the wallets of women

more than a shop

come visit us

803 E Market St
Louisville KY 40206

Monday, 11am - 6pm
Tuesday, 11am - 6pm
Wednesday, 11am - 6pm
Thursday, 11am - 6pm
Friday, 11am - 7pm
Saturday, 11am - 7pm
Sunday, 12pm - 4pm