put money in the wallets of women

Women are still so often left out of conversations about money!

The conversation on how to make money, invest, create generational wealth,

how to feel about money, how to use money as a tool, and how to spend money.

When you shop with WOW,

your investment goes directly into the wallet of a woman.

We are woman-owned, woman-led, sell all woman-owned brands, rent spaces from landladies,

have free opportunities to learn about your own wallet, and celebrate women in our nulu neighborhood with our wow tour

and celebrate women-owned businesses with our wow directory!

We believe in women supporting the wallets of women. Forever and always.

Let's WOW the World of WOMEN!


Amanda Dare and the WOW Sisterhood

news worthy mission

supporting women of all backgrounds

brands of color

From candles to jewelry to period care, you'll find a variety of gifts + goods from women of color at WOW.

putting money into the wallets of women

more than a shop

come visit us

803 E Market St
Louisville KY 40206

Monday, 11am - 6pm
Tuesday, CLOSED
Wednesday, CLOSED
Thursday, 11am - 6pm
Friday, 11am - 6pm
Saturday, 11am - 6pm
Sunday, 12pm - 4pm