our own collection of feminist designs

say it with sass

Shop wow originals
Hair flair to match every outfit

buy 5, get 1 free!

Clip your hair up
Make a statement with bold buttons

buy 5, get 1 free!

Stock up on buttons
Sassy stickers for all of your surfaces

buy 5, get 1 free!

Stick it to the man
Buy a t-shirt + get a free sticker

gals support gals

Snag the bundle

woman-owned over everything

Our mission is to empower women through sassy, bold, and fearlessly feminist goods created & curated by other woman-owned brands. When you shop with WOW, your investment goes directly into the wallet of another woman. How freakin' cool is that? We believe in women supporting women. Forever and always.

as seen in

themed gift collections

Shop Cruisin' Cutie
Shop Self Care
Woman with curly brown hair facing away from the camera to show off the light pink flower hair clip holding her ringlets together. There is white text in the center of the image that says "Pretty Pastels."
shop pretty pastels
Woman with black coiled hair, glasses and yellow hoop earrings is wearing a hot pink sweater outfit while holding a set of 3 candles. These candles are from a woman-owned brand of color, Serene Nights, and are sold at Woman-Owned Wallet.
Woman with black braided hair is smiling and holding a box of tampons while standing in from of a pink backdrop. These period care products from August (a brand of color) can be found at Woman-Owned Wallet, a feminist gift shop in Louisville KY.
supporting women of all backgrounds

brands of color

From candles to jewelry to period care, you'll find a variety of gifts + goods from women of color at WOW.

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woman-owned brands

Woman with long brown hair standing on flight of blue metal stairs while wearing 8 novelty purses across her body. These purses, from the brand Bewaltz, are sold at Woman-Owned Wallet, a feminist gift shop in Louisville KY.

bewaltz

Shop bewaltz
Close-up shot of a woman's face wearing a white heart shaped earring featuring a blue eye in the center. Woman has red curly hair and brightly colored makeup. These earrings, from SassCat Creative, are sold at Woman-Owned Wallet, a feminist gift shop.

sasscat creative

shop sasscat

brittany paige

shop brittany paige
shop all brands
coffee with a side of sass

drinkware

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add a little bit of spice

accessories

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put one on every surface

stickers

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for all your cash money

wallets + bags

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putting money into the wallets of women

more than a shop

local woman-owned businesses

nulu woman-owned tour

women talking money

wow: the podcast

find new woman-owned businesses

business directory

come visit us

LOCATION
803 E Market St
Louisville KY 40206

HOURS
Monday, 11am - 6pm
Tuesday, 11am - 6pm
Wednesday, 11am - 6pm
Thursday, 11am - 6pm
Friday, 11am - 7pm
Saturday, 11am - 7pm
Sunday, 12pm - 4pm