At the heart of the woman-owned business boom in NuLu is Story Louisville, a fellow woman-owned business that provides a dedicated community workspace for local entrepreneurs to flourish. “Story is more than just a network of physical spaces, we are a community fostering the growth of start-ups and innovators,” says Story’s Director of Operations, Lauren VanCleave. “We are a place for local artists, creatives and entrepreneurs who are tired of feeling isolated and working from the same ol’ coffee shops. We have built an awesome space for them to enjoy the community, get work done, and collaborate on amazing projects with each other while making it feel like a day at camp!”


That “day at camp” vibe is a large part of what has drawn so many entrepreneurs and artists to Story. “I love being able to have a place to do my daily work while amongst other talented creatives in the community,” wrote one reviewer. “I particularly love that this amazing group is all about education and community over competition. I feel so lucky to be a part of such a wonderful group. I can't wait to see what collaborations flourish here at Story!”


Story offers three membership options that include exciting perks like high speed WiFi, free local coffee, access to meeting room and event space, membership mixers, 24/7 access to all 3 locations, a business mailbox at the NuLu location, and more! With these amazing perks and a gorgeous, bright workspace, you’ll have your creative juices flowing in no time. “Because there is so much talent in our city, it can be really hard to differentiate ourselves from the ‘pack’ to our clients,” says Story founder, Natalia Bishop. “I believe a kickass brick and mortar space can help creatives wow their clients and inspire their work.”


With all of that creative energy and inspiration, it’s only natural that Story found its home in NuLu, one of the most visionary neighborhoods in Louisville. “NuLu is a close knit community that not only enjoys what they do but also thrives while helping each other,” says VanCleave. “NuLu inspires passionate, innovative, creative work, and more importantly, collaboration within a design-savvy community of entrepreneurs, makers, do-ers, and dreamers.”

To check out Story’s membership tiers and office pricing or to book a tour of their gorgeous space, head to their website, and be sure to follow them on social media to stay up-to-date on their latest offerings!


Story Louisville is one of the stops on the Nulu woman-owned tour hosted by Woman-Owned Wallet.


Signature of Amanda Dare, owner and founder of Woman-Owned Wallet


Visit the Story Louisville website here.

December 05, 2021 — Amanda Dougherty