NuLu Neighborhood: A Haven for Entrepreneurial Women

Exploring NuLu: The Woman-Owned Wallet Tour

NuLu, short for New Louisville, is a thriving district bursting with creativity, innovation, and entrepreneurship. While it's known for its vibrant energy, boutique shopping, and stellar dining scene, what sets it apart is its impressive number of woman-owned businesses. Over 40 businesses in the area are led by female founders, shaping the cultural and economic landscape of Louisville. The Woman-Owned Wallet Tour of NuLu is your guide to experiencing the best of these incredible businesses, ensuring your dollars go directly into the wallets of women who are making a difference.

Take the interactive tour

Use the interactive map below & begin at business #1: Woman-Owned Wallet. Keep going straight down the list until you make your way through all 40+ woman-owned businesses! We can't wait to hear all about your favorite stops.

Learn more about each stop

View all

Four ways to explore

  • Shop & Stroll: Woman-Owned Boutiques and Stores

    NuLu's boutique scene showcases the creativity and vision of female entrepreneurs, offering everything from sustainable fashion to artisan goods. Begin your shopping adventure at Woman-Owned Wallet to pick up your tour map, then explore the diverse offerings at Peace of the Earth, Le Lieu, Sugar Town, Six Sisters Boutique, Jones & Daughters, Mahonia, Goldie's, and Pappy & Co. Complete your retail therapy with visits to Hazel & Hunt, Formé Millinery, Vya, Hard Times Collective, Adorn, Paxton's, Revelry Boutique + Gallery, and Bloomed Roots. Each shop contributes to NuLu's vibrant commercial landscape while championing female entrepreneurship.

  • Savor & Sip: Woman-Owned Restaurants and Cafés

    NuLu's food scene is as rich as its entrepreneurial spirit, with many must-visit, woman-owned eateries and cafés. Grab a coffee and a famous chocolate chip cookie at Please & Thank You, then enjoy an unforgettable meal at Mayan Cafe, Louisville Cream, Grind Burger Kitchen, Naïve, or Biscuit Belly. Craving something sweet? Stop by Cherry Pickin', Big Nita's Cheesecakes, or Muth's Candies for treats made with passion and purpose. Looking for the perfect cocktail and light snack on a Saturday afternoon? Check out Bar Nada Nada or Cultured Cheese Shop! From cozy cafés to farm-to-table dining, these spots bring flavor and community together.

  • Stay in Style: Woman-Owned Accommodations

    Extended visits to NuLu deserve accommodations as special as the district itself, and woman-owned options deliver distinctive experiences worth remembering. Whether you're visiting from out of town or planning a staycation, Stellar Suites, STAY I, STAY II, and The Holy Goat provide stylish and welcoming spaces to relax after a day of exploring. Whether you're planning a weekend getaway or a Louisville staycation, these woman-owned accommodations enhance your NuLu experience with their welcoming atmospheres and thoughtful amenities.

  • Engage & Experience: Woman-Owned Creative & Wellness Spaces

    Beyond shopping and dining, NuLu is home to immersive experiences led by creative and wellness-driven women. Treat yourself to self-care at Dollface Brows + Beauty, find your entrepreneurial spark at Story Louisville, or dive into hands-on creativity at The Craftery, Maddox & Rose, and Bluebird Ink. Looking for something active? Check out Suspend Louisville for aerial arts, get pampered at Trim NULU, or explore public art at Wildflower Mural and Garner Narrative. Whether you're seeking relaxation, inspiration, or adventure, these businesses offer one-of-a-kind experiences.

Why this tour matters

Women reinvest 90% of their income back into their communities, meaning that when you support woman-owned businesses, you’re directly fueling economic growth, innovation, and opportunity in Louisville. The WOW Tour of NuLu is more than a shopping or dining experience—it’s a chance to make a meaningful impact while discovering some of the best businesses in the city.

We have created a walking tour of all of the woman-owned businesses in the NuLu neighborhood so that you can visit + support our amazing, local female founders.