There is something about a handwritten card that hits differently. It feels intentional. It feels slower. It feels like someone paused their busy life just long enough to sit down, pick up a pen, and say, I care about you.
Love by Evelyn + Co was born from that kind of pause.
Founded in 2014 by Danielle Sladek and based in New York, Love by Evelyn + Co is a stationery business rooted in family, tradition, and the kind of love that lingers long after someone is gone. Danielle created the brand in honor of her grandparents, Evelyn and Irving Newsome. After losing her grandmother in 2024, she turned to drawing as a way to process her grief and keep their memories alive. What started as sketches of small, ordinary moments, Christmas lights glowing softly, trains passing through town, coffee cups on quiet mornings, slowly became something more intentional.
They became love letters.
Danielle began illustrating the kinds of moments that shaped her childhood, the warmth her grandparents created, the traditions they protected, the everyday magic that often goes unnoticed until it becomes memory. And as she drew, she realized she was not just healing. She was building something she could pass forward to her daughter. A tangible way to keep stories alive.
Love by Evelyn + Co creates hand drawn greeting cards inspired by her grandparents, Evelyn and Irving Newsome. Every card is illustrated with care and layered with meaning. They are not mass produced sentiments. They are reflections of real family memories, designed to spark connection and invite people to slow down.
The mission behind the brand is simple and beautiful. To create heartfelt stationery that celebrates love and meaningful connection. A connection inspired by family, rooted in tradition, and made to help you share joyful moments with the people who matter most.
And honestly, in a world where everything is instant, that feels radical.
Danielle’s ideal customer is someone who wants to remind a sister or friend how much they care. Someone who understands that sending a card carries a different weight than sending a text. Life moves fast. We all get busy. We mean to reach out. We mean to say something thoughtful. And then days turn into weeks. A card interrupts that rush. It creates a pause. It says, I thought of you long enough to put this in the mail.
Love by Evelyn + Co focuses on greeting cards, but it is about more than paper. Danielle wants you to know three things if you are discovering her for the first time. First, every card is hand illustrated with love and inspired by real family memories. Second, the brand honors the legacy of her grandparents and the warmth and tradition they built together. Third, each design is meant to spark connection and remind us to share life’s little moments with the people who matter.
There is something deeply feminine about preserving memory through art. About taking grief and turning it into something that travels from one mailbox to another. About choosing to slow down in a culture that celebrates speed.
At Woman Owned Wallet, we talk about being community investors. Supporting Love by Evelyn + Co means supporting a woman owned stationery business based in New York that is choosing tenderness in a loud world. It means investing in small rituals of connection. It means believing that handwritten words still matter.
If you are looking for a way to tell someone you are thinking of them, head to Love by Evelyn + Co on Etsy and explore Danielle’s hand drawn greeting cards. Sometimes the most powerful thing you can send is not a notification. It is an envelope with your handwriting on it.
And that kind of love never goes out of style.