Our Top 10 Favorite Quotes from the WOW Podcast Episode with Kristian Latta, The Glow CFO
If you’ve ever opened QuickBooks, panicked, and immediately closed it again... this one’s for you. 👋
We sat down with the one and only Kristian Latta, founder of Glow CFO, for an episode of Woman-Owned Wallet: The Podcast that was equal parts finance, friendship, and financial glow-ups. She’s the numbers baddie behind WOW’s books, and her mission is clear: help creative women go from confused to confident with their money.
Here are 10 quotes from the episode that had us screaming “write that down!” in our notes app:
1. “I realized I don’t fit in a box, and I’m never going to fit in a box. The only way I’m going to be happy is to do things on my own terms.”
✨ Because some of us were born to build the whole system, not squeeze into someone else's.
2. “I want to build a business that is fluid with my lifestyle—not as rigid as the 9 to 5 we were all taught to chase.”
📆 Flexibility is freedom. Period.
3. “You are worthy just for existing. Not because of your job title, your income, or your bank account balance.”
💖 Say it louder for the girlies in the back. Your self-worth isn’t on your balance sheet.
4. “Put your fun and your self-care on the calendar first. Then build your work week around that.”
🧘♀️ The CEO schedule we’re manifesting.
5. “If you can’t think about tomorrow, just think about today. What’s due today? What action can I take today?”
📉 Feeling overwhelmed? Break it down into one brave step at a time.
6. “If you lie to your therapist, they can’t help you—and the same goes for your CFO.”
😂 We cackled. But also? The truth.
7. “QuickBooks is made for non-accountants—but without training, 100% of people are using it wrong. And that’s not your fault.”
🙃 Someone give this woman a TED Talk.
8. “Not everything should be its own account in QuickBooks—just because you can create one doesn’t mean you should.”
🚫 You do not need a separate line item for every iced coffee. We checked.
9. “Creative CEOs deserve to feel confident with their numbers. You just haven’t been taught them in your language—yet.”
🧠 This is the whole mission behind Glow CFO—and WOW’s favorite kind of financial feminism.
10. “You’re not bad at money—you just haven’t learned the skill yet. And skills can be taught.”
💅 Drop the shame. Pick up the spreadsheet.
💡 Ready to Glow Up?
If any of these quotes hit you in your creative CEO heart, go binge the full episode now wherever you listen to podcasts—and follow @glowcfo for more of Kristian’s brilliance. You can also grab her free Creative Financial Checklist here.
Let’s build wealth, wisdom, and women-led empires—one spreadsheet (and sisterhood circle) at a time. 💼💖✨