helping you discover your authentic style in a fresh, accessible way
about us
Magnolia & Fig is a mama-founded women’s boutique located in the heart of Louisville’s Crescent Hill neighborhood, founded in 2016 by Stephanie Susemichel. More than just a clothing store, Magnolia & Fig is a welcoming space designed to help women feel confident, updated, and most importantly, like themselves.
Every piece in the boutique is thoughtfully hand-selected with real women in mind, because getting dressed should feel joyful, not stressful. Whether you’re navigating a new life phase, refreshing your wardrobe, or simply wanting to reconnect with your personal style, Magnolia & Fig helps you build a closet that reflects who you are today.
At its heart, Magnolia & Fig believes clothes are never just clothes. The way you feel in what you wear impacts how you show up in the world, and confidence has a ripple effect into every part of life.
mission
To help women discover an authentic personal style that brings joy, confidence, and ease to everyday life through thoughtfully chosen fashion and styling support
who we serve
Women who are ready to smile when they open their closet and finally feel like themselves when they get dressed
Whether you love fashion or feel overwhelmed by shopping, Magnolia & Fig welcomes women in every life stage and helps them confidently dress for their body, lifestyle, and personality in a way that feels current while still feeling completely you
our products/services
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boutique apparel + free personal styling
Hand-selected women’s clothing paired with complimentary styling support to help you build outfits that fit your body, lifestyle, and confidence goals -
jewelry for every style + budget
Carefully curated, high-quality jewelry collections available at a variety of price points -
accessories + gifts
Thoughtful accessories and gift items designed to bring beauty, joy, and personality into everyday life
how to shop/book/work with us
Visit Magnolia & Fig in Crescent Hill to experience personalized styling, thoughtfully curated fashion, and a boutique environment designed to help you feel your best. Whether you’re looking for everyday staples, an outfit for a special occasion, or help discovering your personal style, the team is there to guide you every step of the way, no pressure, no intimidation, just honest support and really good clothes. Prefer to browse from home? Shop online anytime and stay connected through Instagram for new arrivals, styling inspiration, and events.
📍 2910 Frankfort Ave, Louisville, KY 40206
📞 (502) 253-4567
