more than an aesthetic, a return to beauty, sustainability, and self love
about us
Cottage Core is a Louisville-based hair salon, floral studio, and gifting space founded in 2025 by Melissa Wurth. Rooted in the belief that beauty is both an inner and outer experience, Cottage Core blends self-care, sustainability, and creativity into a space designed to help people feel truly seen and celebrated.
More than just a salon or shop, Cottage Core is an experience. From fresh floral arrangements to personalized hair services and thoughtfully curated gifts, every offering is created with intention and care. The space itself is designed to feel warm, welcoming, and safe for all, inviting you to slow down, reconnect, and step into your own version of beauty.
Whether you’re refreshing your look, picking out the perfect gift, or simply needing a moment to feel good again, Cottage Core meets you with softness, creativity, and heart.
mission
To promote sustainability and self love by helping individuals feel confident, beautiful, and connected to themselves and their environment
who we serve
Anyone seeking to feel confident and beautiful, inside and out
Those who value intentional self-care, meaningful gifting, and a space where they feel safe, welcomed, and inspired to embrace their natural beauty
our products/services
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hair services (cuts + color)
Customized haircuts and color services designed to enhance your natural beauty and reflect your personal style -
floral arrangements
Handcrafted floral designs perfect for everyday joy, special occasions, and thoughtful gifting -
self love + gift shop
Curated products focused on self-care, intentional living, and meaningful gift-giving
how to shop/book/work with us
Visit Cottage Core in person to experience the full space, from hair services to florals and curated gifts, all designed to help you feel beautiful and inspired. You can explore offerings online or connect through Instagram to learn more about current services, availability, and custom requests. Whether you’re booking a hair appointment, ordering flowers, or searching for the perfect gift, Cottage Core creates a personalized experience that meets you with care every step of the way.
📍 1860 Mellwood Ave, Suite 174, Louisville, KY 40206
📞 (812) 989-0653
