formé millinery co.

Jenny Pfanenstiel, is the official Derby milliner for Derby 146, 147, and 148, and she is still crafting stunning handmade hats for all seasons and occasions with her business, Formé Millinery Co.

woman-owned wallet

The Woman-Owned Wallet feminist gift shop’s pretty pink walls provide the ultimate welcoming experience for every fierce feminist. “We feature over 40 woman-owned brands in the shop!” says owner, Amanda Dare.
December 05, 2021 — Amanda Dougherty

the craftery

When you hear the phrase “craft bar,” you probably imagine a bar that sells craft beer, right? Well, NuLu’s newest craft bar, The Craftery, comes complete with a bar... but it’s a different kind of “craft” than the one you might have in mind. Whether you dream of DIY or you’re a seasoned do-it-yourselfer, The Craftery is the perfect haven for any artistic hobby. 
December 05, 2021 — Amanda Dougherty

cobalt hair lab

Wait! Don’t touch that boxed hair dye! Whew, that was a close one. With all the new ways to add color to your hair, it can be tempting to add a touch of flair all by yourself. But if you’re looking for hair as radiant and glossy as diamonds, the solution is obvious: it’s Cobalt Hair Lab. 
December 05, 2021 — Amanda Dougherty


Catherine MacDowell created Naive “to fill a void” in Louisville. “I wanted to bring the west coast to Kentucky, creating a healthy-ish restaurant, filled with produce inspired dishes and great atmosphere,” Catherine says.

six sisters boutique

Katie Meinhart with Six Sisters Boutique is taking the phrase “strength in sisterhood” to the next level. “The name comes from the most awesome family ever,” Kate says. “As one of six sisters born and raised in Louisville, KY by two amazing parents, I've become the woman I am today because of my five sisters. The store reflects our personalities, our city and of course our fashion and style.
December 05, 2021 — Amanda Dougherty


If you’ve ever visited Graymarket Design, you know their products are much brighter and more colorful than the name implies. “I started Graymarket in 2013 after studying textile design and becoming fascinated with the handcrafted textiles I encountered on travels throughout India,” says Graymarket owner, Hallie Gray.

December 05, 2021 — Amanda Dougherty

hi-five doughnuts

One look at Hi-Five Doughnuts’ diverse and delectable menu is enough to make any customer “glaze” over in shock. With countless delicious options, including customizable donuts, it can be difficult to decide what to order. From shiny pink strawberry glaze to crunchy and colorful toppings like Fruity Pebbles and Rainbow “Sprankles,” Hi-Five has “dozens” of options to choose from. 
December 05, 2021 — Amanda Dougherty

hazel + hunt

Ready for a road trip? They’re only the best kind of vacation! And when you stop by Hazel + Hunt, you can get all the best elements of an Americana road trip right here in NuLu!

December 05, 2021 — Amanda Dougherty


You’ve probably heard that, here in Kentucky, we don’t buy a Derby hat to match our dress... we buy a dress that matches our Derby hat. Sometimes, the process of finding a dress that brings out all the colors in your hat is fun. And sometimes, it’s impossible. Luckily, Melissa Huff, owner of Mamili, has the perfect solution! In addition to their wide-range of merchandise, Mamili offers “the complete Derby outfit from head to toe.”
December 05, 2021 — Amanda Dougherty

peace of the earth

Ethical and sustainable products are the way of the future, but you don’t have to be an established eco-queen to be smart about the products you’re using! You can easily incorporate ethical and sustainable alternatives into your everyday life, and Peace of the Earth is here to help.


Have you heard that “plant ladies” are the new “cat ladies?” Whether your latest obsession is plants or you’re practically a botanist, Mahonia’s collection of carefully curated and artfully designed flowers, plants, and terrariums can help you find #peacethruplants!