stayatPAIRE I

stayatPAIRE I, curated by Journey + Jacobs Design Studio, is a roomy, second floor historic space that offers guests an exceptional experience of hospitality, a sense of ease, wellness and tranquility in a boutique luxury rental.


shopPAIRE is an intentionally curated luxury boutique, filled with an array of goods that promote wellbeing and beauty, evoking feelings of peace and contentment. They even have a custom line of goods such as rose body oil, bath tea, and candles as well as a wide variety of apparel, curated art, and other beautiful things to fill the home.

zephyr gallery

Zephyr Gallery has been in NuLu before the neighborhood even had its funky, blended name. Zephyr was established 35 years ago, making it one of the oldest art venues in Louisville. After moving around a bit, they settled on their current location on East Market. Pop into this local art gallery while you're on the WOW Tour!

grind burger kitchen

With so many tempting and delicious places to eat in NuLu, it can be hard to choose where to go! How about we recommend a restaurant that Louisvillians love: Grind Burger Kitchen. This is the perfect spot to take a lunch break while taking the Woman-Owned Walking Tour of NuLu!

jones and daughters

One of the newest shops in NuLu is sure to be one of your new favorites! As soon as you open the door to Jones and Daughters, you’ll see it’s flooded with quality goods and gifts. That’s because they have something for everyone! Visit this cute gift shop on our Woman-Owned Walking Tour of NuLu.


There's nothing quite like a good charcuterie paired with a nice glass of wine to make you feel just the right amount of fancy. Cultured is an urban cheese shop that specializes in local and unique farmstead cheeses. 
April 07, 2022 — Amanda Dougherty


Have you heard that “plant ladies” are the new “cat ladies?” Whether your latest obsession is plants or you’re practically a botanist, Mahonia’s collection of carefully curated and artfully designed flowers, plants, and terrariums can help you find #peacethruplants!

biscuit belly

Let's do away with boring breakfasts in 2022. The first step on this journey is to try all of the fun breakfast dishes with fun flavors from Biscuit Belly! Biscuit Belly is a modern eatery with classic, comfort food dishes. You get to choose from a wide selection of house-made, Southern-inspired brunch dishes.
December 05, 2021 — Amanda Dougherty

the seafood lady

Seafood Lady is a popular seafood restaurant that is both woman-owned and Black-owned. Nichelle Thurston, owner + founder, is the true Seafood Lady. Her bright and colorful restaurant is famous for serving up legendary Florida-style seafood right here in the middle of Louisville.
December 05, 2021 — Amanda Dougherty

please + thank you

A cookie and coffee from Please and Thank You is the perfect treat to snack on as you make your way through the Woman-Owned Walking Tour! Or, since their shop is conveniently located in the middle of our tour, Please and Thank You also serves as the perfect place to take a break and treat yo’self before you finish out the tour.

dollface brows + beauty

Happiness is a fresh manicure, perfect brows, and a warm neck wrap...and you can find all of that at Dollface Brows & Beauty! For three and a half years, owner Jess Harrison and her team at Dollface have been providing exceptional beauty services to clients in New York and Louisville! “Once I started school I fell in love with waxing, and brows became a passion,” Jess says. “As a makeup artist, I was always drawn to instant gratification services and built for speed beauty.”
December 05, 2021 — Amanda Dougherty

the new blak

Amanda Dare’s shop may have a monochromatic theme, but her personality is colorful enough to light up all of NuLu. The passionate fashion designer and owner of The New Blak incorporates that vivacious and bubbly charisma into every aspect of her business. Including also being the owner of the Woman- Owned Wallet and WOW Tour!