Jasmine Jones: Revolutionizing Post-Mastectomy Intimates with Myya & Changing the Future of Women’s Healthcare

Featured in Show Her the Money, Screening on March 8th | International Women’s Day Event Sponsored by Republic Bank

For Jasmine Jones, launching Myya wasn’t just about creating a brand—it was about creating solutions for women who had been overlooked by the fashion and healthcare industries for far too long.

As the Co-Founder and CEO of Myya, Jasmine built the first direct-to-consumer, insurance-billable, post-mastectomy intimates brand, ensuring that breast cancer survivors have access to beautifully designed, well-fitting bras that provide both support and dignity.

Her groundbreaking work and mission to bridge the gap between healthcare and fashion are featured in Show Her the Money, a documentary exposing the reality that women receive less than 2% of venture capital funding, while also showcasing the female entrepreneurs and investors fighting to change that statistic.

On March 8th at 6:30 PM, Louisville’s biggest screen will showcase Show Her the Money as part of an International Women’s Day event co-hosted by Woman-Owned Wallet and The B Scene, and presented by Republic Bank. Jasmine’s story is a powerful example of what happens when women receive funding— they create businesses that transform lives.

Myya: A Brand Inspired by Personal Experience & Purpose

Jasmine’s vision for Myya was deeply personal. She watched her grandmother battle breast cancer, and in the process, she saw how difficult it was to find well-fitting post-mastectomy bras that made women feel comfortable and beautiful.

She knew there had to be a better way, so she built Myya—a brand that offers:
✔ Customizable, virtual post-mastectomy bra fittings by certified fitters
✔ Insurance billing for seamless access to quality products
✔ A revolutionary online boutique where breast cancer survivors can find bras designed with their needs in mind

By combining fashion, technology, and healthcare, Jasmine has created a lifeline for women navigating life after mastectomy surgery.

Breaking Barriers in Venture Capital & Women’s Healthcare

Jasmine Jones is not just a business owner—she’s a trailblazer.

In October 2020, her company Cherry Blossom Intimates, the retail incubator behind Myya, secured a $1.25 million seed round, making her one of the few Black women in the world to close over $1 million in venture funding.

Her incredible journey has earned her major accolades, including:
🏆 Forbes 30 Under 30 in Retail & E-Commerce
🏆 Tory Burch Fellow
🏆 Award-winning lingerie designer from the Fashion Institute of Technology
🏆 Techstars-backed founder leading innovation in women’s healthcare

Jasmine is proving that when Black women receive funding, they build businesses that drive impact on a national scale.

Why Jasmine’s Story Matters in Show Her the Money

For too long, women’s healthcare and post-mastectomy care have been overlooked by investors. Jasmine’s success with Myya is proof that when women lead, they create innovative solutions for women’s unique needs.

Her story in Show Her the Money highlights:
💡 The urgent need for more funding in women’s health and wellness
💡 The challenges that women—especially women of color—face when securing venture capital
💡 How Myya is transforming post-mastectomy care for women across the country

Jasmine’s work isn’t just about fashion—it’s about healthcare, confidence, and ensuring that women feel supported in every way.

Join Us for the Show Her the Money Screening on March 8th

Jasmine’s journey, along with those of other trailblazing investors and entrepreneurs, will be featured at the Louisville screening of Show Her the Money on March 8th at 6:30 PM, hosted by Woman-Owned Wallet and The B Scene, and presented by Republic Bank.

With Louisville’s skyline as a backdrop, this event will unite business leaders, investors, and advocates working to close the funding gap and uplift women-led businesses worldwide.

Funding Women Means Funding Solutions

Jasmine Jones and Myya prove that when women receive investment, they create businesses that change industries, uplift communities, and redefine access to healthcare.

💡 Be part of the movement. Join us on March 8th at 6:30 PM for the Show Her the Money screening and help change the future of funding for women in healthcare, fashion, and beyond.

🚀 Learn more about Jasmine Jones and Myya at: myya.com