Featured in Show Her the Money, Screening on March 8th | International Women’s Day Event Sponsored by Republic Bank

For Diipa Büller-Khosla, launching indē wild wasn’t just about creating another beauty brand—it was about redefining self-care, celebrating cultural identity, and merging tradition with modern science.

Born and raised in India, Diipa grew up surrounded by ancient Ayurvedic remedies that had been passed down for generations. Her mother, lovingly known as "Momi" by Diipa’s followers, is a practicing Ayurvedic doctor and dermatologist. In the Khosla household, science and tradition were not opposing forces but partners in healing and self-care.

However, despite being immersed in Ayurveda’s wisdom, Diipa struggled with severe acne throughout her teenage years and into her twenties. Like so many, she felt pressured to hide her blemishes, to conform to Western beauty standards, and to fit into a world that often dismissed brown skin and traditional remedies as less-than.

Instead of hiding, Diipa embraced her identity, her culture, and her personal journey—leading her to create indē wild, a brand that bridges Ayurveda with clinically proven skincare solutions.

Her story and mission are featured in Show Her the Money, a documentary exposing the fact that women receive less than 2% of venture capital funding and highlighting the female entrepreneurs and investors fighting to change that narrative.

On March 8th at 6:30 PM, Louisville’s biggest screen will showcase Show Her the Money as part of an International Women’s Day event co-hosted by Woman-Owned Wallet and The B Scene, and presented by Republic Bank. Diipa’s journey is proof that when women receive funding, they don’t just build businesses—they create movements that challenge global beauty standards and uplift entire communities.

indē wild: A Movement Rooted in Culture & Self-Love

Diipa’s struggle with acne was more than skin deep. It represented a larger societal pressure—the expectation to fit into Eurocentric beauty ideals and erase the uniqueness of one’s cultural identity.

With indē wild, Diipa set out to change that by creating:
A brand that celebrates melanin-rich skin and diverse beauty
Products that combine Ayurvedic wisdom with modern, science-backed skincare
A platform for self-love, representation, and cultural pride

Her brand quickly disrupted the beauty industry by proving that Ayurveda is not “alternative”—it is powerful, effective, and belongs in the global skincare conversation.

Diipa Büller-Khosla: A Beauty Industry Game-Changer

Diipa is more than just a founder—she is a global influencer, entrepreneur, and changemaker using her platform to redefine beauty standards and advocate for women in business.

Her personal journey of embracing her skin, culture, and heritage has resonated with millions worldwide, positioning indē wild as a brand that is not just selling products—it’s selling empowerment.

Through her work, she is proving that:
Traditional wisdom and modern science can co-exist beautifully
Melanin-rich skin deserves better representation and tailored skincare solutions
Beauty isn’t about fitting in—it’s about embracing who you are

Why Diipa’s Story Matters in Show Her the Money

Like so many women entrepreneurs, Diipa faced barriers to funding, visibility, and breaking into an industry that historically favors Western beauty ideals.

Her journey in Show Her the Money showcases the importance of investing in women-led businesses, especially those that uplift diverse voices, cultural traditions, and underrepresented beauty markets.

She isn’t just creating skincare—she’s challenging global norms and proving that when women receive funding, they build brands that empower generations to come.

Join Us for the Show Her the Money Screening on March 8th

Diipa’s story, along with those of other trailblazing investors and entrepreneurs, will be featured at the Louisville screening of Show Her the Money on March 8th at 6:30 PM, hosted by Woman-Owned Wallet and The B Scene, and presented by Republic Bank.

With Louisville’s skyline as a backdrop, this event will unite business leaders, investors, and advocates working to close the funding gap and uplift women-led businesses worldwide.

Beauty, Business & the Future of Representation

Diipa Büller-Khosla and indē wild are more than a beauty brand—they are a call to action. They prove that representation, cultural heritage, and women’s leadership belong at the forefront of business and investment.

💡 Be part of the movement. Join us on March 8th at 6:30 PM for the Show Her the Money screening and help change the future of funding for women and diverse entrepreneurs.

🚀 Learn more about Diipa Büller-Khosla and indē wild at: indewild.com

 

February 27, 2025 — Amanda Dougherty

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